Must-go shops on the Etruscan coast

Either if you are on holiday or for other reasons, shopping here is always a wonderful idea!
A wide choice of small shops, boutiques, wine shops and franchises await you for a relaxing and carefree purchase experience.
Here is a selection of special, exclusive shops which are definitely not to be missed!

Cecina (LI)

For Information: +39 0586 1710318

Opening hours:

Monday to Saturday 8:30 - 13:00 and 15:30 - 19:30; Sundays only from 15:30 until 19:30

3 FM hardware shop specializes in the sale of DIY tools; it is run by qualified and experienced professionals who love their job and always try to provide customers with the best possible assistance. Our incredibly wide choice of products allows you to find all kinds of nuts and bolts, ironmongery, taps and fittings, electrical items of all kinds or to have them available in a short time. You will also have the opportunity to enjoy our special offers.

The shop offers a wide choice of:

- hand tools;

- power tools;

- screws and dowels;

- profile cutters, rods, tubes, skirting boards;

- lightning tools;

- nuts and bolts;

- plumbing items;

- taps and fittings;

We are committed to offering you the best possible service and quality at the most competitive prices.

Cecina (LI)

For Information and Reservations: +39 0586 1710322 or +39 0586 620137

Calzedonia awaits you with its unmissalble collections: leggings with our brand new fitness line, the widest range in stockings, socks in every colour for all ages at unbeatable prices.

Piombino (LI)

For Information: +39 0586 1710324

Corso 41 offers its customers a wide range of selected clothing from the best national and international brands, as well as a great assortment of accessories. Both if you are looking for the ideal dress for an important event or everyday casual outfits, at Corso 41 you will find professional and experienced advice that will help you find the best solution for your look. Are you looking for  a sexy evening dress? Or for a sporty look with the season’s coolest jeans? Or classic style with the most exclusive jackets? Come visit us at our stores located  in n. 41 Corso Italia for men’s clothing and in n. 103 Corso Italia for women’s clothing: judge for yourself the quality of our products.

Piombino (LI)

For Information and Reservations: +39 0586 1710197

Diadèma is the name of a artisan laboratory based in Piombino (Tuscany, Italy), where precious cosmetic products and perfumes are prepared on a small scale. The creation of each products, accurately detailed just like a piece of jewelry, is based on original and unique formulas; selected raw materials blend with the fragrances of the Tuscan coastal area. The idea behind this project came to life 5 years ago and it was two pharmacists (together both professionally and in their private lives), Marta Pierini e Pier Luigi Salvi, who started it. They do their job putting all their love into it and every product in the Diadema range reflects this. Craftsmanship, as a concept to be preserved, is the mission of this business so that each and every product is exclusive and of a higher quality. Moreover, in 2013 they started a collection called "Il Podere degli Affitti", which connects the past to the present where the raw materials, coming from the family's country estate, give life to a range of products that are completely natural called "Alla ricerca dei profumi perduti..."

Diadema's lavander, planted and grown by grandpa Ivo Pierini, gives a sense of continuity to something that Marta and Pier Luigi have always done with dedication and love. If you visit Diadema's stores in Piombino and San Vincenzo you will discover face and body products as well an extraordinary "walk" through a scented heaven so that your house will experience the fragrances of this wonderful land. Diadema, a scented thought that you can bring within your heart and that you can give as a present.

Cecina (LI)

For Information und Reservations: +39 0586 1710413

Opening hours: Monday to Friday from 8:30 until 13:00 and from 16:00 until 20:00

Saturday from 8:30 until 13:00

Allegri hardware shop caters for items for amateurs and professionals: everything you need for public and private, indoor and outdoor spaces, gardens and small green areas. Our staff members are passionate about their jobs and will be happy to give advice: being aware of the importance not only of the design but the safety of all kinds of environment, they take time to listen to your project plans so that they can recommend the products or technical measures that most match your needs. Our hardware shop offers a really wide range of items, for we wanted to specialize in details. Just to give you an idea, here you can find household articles, safes, paints, compressors, hedge trimmers, milling machines, plumbing tools, fences, taps and fittings, plasters,fillers, putty, vases, mosquito nets, garden tools, bolts, screws, hinges, stainless steel items, house and car keys with the possibility to make duplicates.

Cecina (LI)

For Information: +39 0586 1710327

Open daily from 9.30 to 13.00 and from 16.00 to 00.00

Foto Ottica Proto is situated near La Terrazza dei Tirreni, along the beautiful promenade Marina di Cecina.

In our optical store you can find glasses and high quality products of very good brands. Everything in a friendly environment , where you will receive professional assistance. The eye test is for free, and every weekend you will find a new special offer in our showcase.

We have a wide range of glasses and sunglasses for adults and children from famous brands such as: Ray Ban, Polo Palph Lauren, Oakley, Gucci, Ciba Alcon and Cooper Vision contact lenses. 

Come visit us!

Cecina (LI)

For Information and Reservations: +39 0586 1710342

Opening hours:

From Monday aftenoon to Saturday 9:00-13:00, 16:00-20:00

Our well- stocked optical shop is in Cecina: here you will find an extensive range of sunglasses and eyeglasses. Our qualified staff will help you find the most suitable solution for you and will provide you with graded lenses according to your ofthamologist's prescription.

We supply scratch-resistant, anti reflective mono and bifocals in case of short-sightedness, far-sightedness and astigmatism. At JG Optical Vision all the most popular and reliable brands are available:  Giorgio Armani,Ray-Ban,Jimmy Choo,Fendi,Saint Lauren,Hugo Boss,Disney,Oakley,Gucci and many more. You will also find a wide range of fashonable and sport sunglasses suitable for graded lenses. Moreover we provide special lens protection treatments, shielding and colour shades. Also contact lenses are available, either disposable or monthly: they are a practical and fast solution, specially for people who practice sport activities. We are looking forward to seeing you soon!

Piombino (LI)

For Information: +39 0586 1710224

OROMAKIA is a small shop where customer satisfaction comes first. Our watchword is particularity!

The bracelets’, necklaces’ and rings’ collection is considerbly wide, in terms of items and prices. You can choose among unique, handcrafted, fancy pieces or creations from the most trendy brands, such as Rue Des Mille (the fairytale- inspired line, with carriage-shaped and Frog-Prince -shaped pendants), Kurshuni (fine silver bracelets which can be paired to chokers and rings with zircons in the fanciest shapes),  Sence Copenhagen (nordic essentiality for brass), Ayala Bar (jewels of all possible colours, handmade with cloth, stones and crystal), Aibijoux (Indian brand for the most daring), Osa ( silver and zircon jewels whose manufacturing defies the most prestigious jewelers), Ops (thousand coloured creations with shining hearts) and Kidult (steel bracelets that accompany you throughout your life thanks to their pendants with the most various meanings).

Our shop also boasts a wide range of men’s jewelry, in silver as well as in steel: you will find brands such as Brosway, Aragonesi, Fifthavenue, Giacomo Burroni (a really peculiar silver line designed from a young Aretinian artist) and Ferrante for those customers looking for an aggressive style. Wide choice of watches, from the most youthful and colourful ones such as those from the brands Ops,Ops Posh or Brosway Gitana, to the classic, everstylish or vintage ones such as the creations by Daniel Wellington and Henry London.

Last but not least, we also have a wide choice of silver and crystal gift items to decorate your home, such as Murano glass vases, table centerpieces and frames from the brands Valori and Carisma.

In conclusion: our shop is small but our commitment to our job is big, as well as our kindness and attentiveness to fulfil your expectations.

Cecina (LI)

For Information: +39 0586 1710305

Open from Tuesday to Saturday from 9:00 until 13:00 and from 16:00 until 20:00

In summer we're open from 16:30



This is the concept of Proto optical store, established in 1958. Our highly qualified and experienced staff will assist you in choosing the graduated lenses that most match your needs, as well as a wide range of eyeglasses and sunglasses. The eye test is for free and your glasses are ready in 1 hour.

Find and with his experience it is able to guarantee to customers high quality products. Here you can find professionals who will help you with the best choice of glasses or sunglasses, with free sight test. Your glasses will be ready in an hour! 


We have over 40 glasses brands, from the most trendy to the top quality ones:

Tom Ford, Porsche Design, Persol, Ray Ban, Oakley, Prada, Bolgheri Eyeswear and many more.


Contact lenses specialists such as like CIBA ALCON and COOPER VISION. Our staff will help you find your perfect lenses with free trials.


Our strength is the capacity of joining TRADITION with FASHION and INNOVATION, being customer – focused and attentive to your needs.

Come visit our fantastic optical store!

Cecina (LI)

For Information and Reservations: +39 0586 1710343

Opening hours:

9.00-13.00 / 16.00-20.00

Open also on Sunday afternoons.

In 2018 Giuse perfumery celebrates 60 years since it was established, and its team is glad to keep offering its customers its know-how and customized assistance.

Among renowned brands such as:

Chanel, Estee Lauder, Ingrid Millet, Novexpert, Shiseido, Helena Rubinstein, Diego Dalla Palma and L'Occitane, Giuse perfumery also proposes exclusive ones: 

Acqua dell'Elba, Acqua di Firenze, Acqua di Portofino, Amouage, Beaufort, Mark Birley, Boellis Panama, Bronnley, Jean Charles Brosseau, Canadian dentifrici, Caraceni, Caron, Carthusia, Caswell-Massey, Detchema Revillon, Eau d'Italie, Etro, Tom Ford signature, Frapin, Maria Candida Gentile, Houbigant, Initio, L.D.B., Laboratorio Olfattivo, Lalique, Serge Lutens, MAD, Miami Beach solari, Miller et Bertaux, Molinard, The Library of fragrance,  Orobianco, Hugh Parson's, Jean Patou, Penhaligon's, Perris, Robert Piguet, Pineider, Reminescence, Jehanne Rigaud, Riva, Rose of Manchester, Jean Louis Scherrer, John Sterling, Tea rose, Triple dry deodoranti and Lorenzo Villoresi.

Cecina (LI)

For Information: +39 0586 1710346

Opening hours:

Monday 16:30 - 19:30; Tuesday to Saturday 9:30 - 13:00 and 16:30 - 19:30

Sweet home has grown and awaits you in his new shop in 14 Buozzi Street!

Sweet Home offers interior decoration solutions characterized by the soft colours of Provence style,the ideal choice to make your home a warm, cozy and intimate place with a touch of charm. Wide choice of items such as furniture, ceramic coverings for bathrooms and kitchens, decoration textiles, lamps and gift ideas for every occasion. Passion for good taste in interior decoration is what brought to the opening of this shop: the items are strongly influenced by the Provencal style, which can meet all tastes from shabby-chic to the country one.